Blogging #1: “But I Have Nothing to Say!”

30th April 2020:

You have plenty to say ... you just don't know it yet.

Blogs are everywhere. From bookies to bookshops, everyone seems to have one. It's a great way to share information on what you’re up to, what your industry is doing, and what’s the next big thing coming down the line. 

 

But many business owners are a little afraid of starting a blog.

 

The two main reasons are:

 

#1 They’re worried they'll have nothing to say.

 

#2 They’re worried they won’t have the time.

 

Reason #1: I can’t start a blog – I have nothing to say!

 

Yes, you have.

 

You started your business for a reason: because you wanted to. And you enjoy what you do. In fact, you’re passionate and knowledgeable about it. You like to stay up to date with industry happenings, and you’re fascinated by the new technology. So why not write about it?

 

In the Shed Secretarial blog writing

Writing about what you love will help your readers identify with you. They’ll be able to tell at once how enthusiastic you are about … running your coffee shop, restoring vintage Triumph Heralds, gardening, decorating, virtual secretarial work …

 

It can also help establish you as an expert in your field. If you’re a landscape photographer, you can blog about how you took a certain photograph, why you chose that location and that camera ... That's two or three blogs right there.

 

‘People buy from people’ may sound like a cliché. But it’s true. Use your blog to show you’re a real person, not just a brand (but don’t forget, as a business owner, you’re a brand, too!).

 

It doesn’t have to be all about your business, either. You can also blog about your hobbies1. If you play for or sponsor a local football team, run a Laurel & Hardy fan club, own an allotment, volunteer in a charity shop … Whatever you love, whatever you bring to your business that makes the difference, make sure your clients (and potential clients) know about it.

 

So, you see, you really do have plenty to say in your blog.

 

In the Shed blog writing 2

 

Coming soon: Part #2 - why you do have the time – and what to do if you don’t2.

 

Christine … from the Shed

 

1 Mine, as you can see from my blog, are running/powerwalking, volunteering for elderly charities, tai chi/qi gong, and the history of North Shields.

 

2 Feel free to drop me a quick email!

 

Sources/Further Reading

Brilliant Freelancer, Leif Kendall, Pearson Education Ltd (2011).

This is Social Media, Guy Clapperton, Capstone Publishing, (2009)

 



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